"For Campers" (right) comes from the pages of Outing magazine. It was aimed squarely at families and young couples caught up in the out-of-doors movement sweeping the U.S. during the late 1800s and early 1900s.The products featured in the ad are familiar: Marble's Safety Axe and Woodcraft fixed-blade knife; compass, match case and fishing rod. And the company's longtime tag-line, "For every hour in the open," shows up at the end of the piece.
The second ad (below) touts "Marble's Outing Equipment, Preferred by Outdoor Men." It's a more straightforward pitch, appearing in a more narrowly focused publication (Hunter-Trader-Trapper). Again we see the Woodcraft and the Safety Axe, joined by a mechanical gaff and a gun sight.
