Friday, May 20, 2011

Don't look now...

...but the Centers for Disease Control & Prevention is using tongue-in-cheek humor to educate a complacent public about preparedness.

Predictions that the world will end at 6pm tomorrow didn't deter the CDC from launching Zombie Apocalypse. (Ok, let's face it, those warnings of an imminent doomsday almost certainly played into the announcement.) The new campaign recycles familiar messages with a dose of fresh spin:
"You may laugh now, but when [a Zombie attack] happens you'll be happy you read this, and hey, maybe you'll even learn a thing or two about how to prepare for a real emergency."
Think about it -- this is coming from the federal agency that virtually wrote the book on gravitas. While it isn't aimed at the masses -- that job belongs to the Ready America joint initiative -- Zombie Apocalypse has a shot at reaching more citizens about the need to prepare.

I mean, if comic books are good enough for the U.S. Army, raising the whimsical prospect of reckoning with the Living Dead might just wake a few civilians from contented slumber. If it does, that's a good thing.

And if it doesn't, hell, at least it's different.