Either you get it or you don't

Okay, so you think that "Chevy Runs Deep" commercial is sappy or cliché and yeah, maybe the acting won't win any prizes. But if you can't help dismissing it, whatever the reason, you don't get it.

You wouldn't give your right arm for just one more ride in your granddad's truck. You're an incurable consumer, buying shiny new stuff rather than maintaining or restoring perfectly useful old stuff. You'll probably never understand the satisfaction I get from paring an apple with my late father's pen knife, hauling brush in his old wheelbarrow or turning soil with the shovel he used in his own garden.

You haven't the faintest idea what a keeper is, do you?