Monday, March 12, 2012

Yellowed pages IV

Here are two more vintage Marble's advertisements, both from 1922.

"For Campers" (right) comes from the pages of Outing magazine. It was aimed squarely at families and young couples caught up in the out-of-doors movement sweeping the U.S. during the late 1800s and early 1900s.

The products featured in the ad are familiar: Marble's Safety Axe and Woodcraft fixed-blade knife; compass, match case and fishing rod. And the company's longtime tag-line, "For every hour in the open," shows up at the end of the piece.

The second ad (below) touts "Marble's Outing Equipment, Preferred by Outdoor Men." It's a more straightforward pitch, appearing in a more narrowly focused publication (Hunter-Trader-Trapper). Again we see the Woodcraft and the Safety Axe, joined by a mechanical gaff and a gun sight.