Saturday, December 6, 2008

Sponge-cake Rorschach

"...the Twinkie is a dynamic, complex food system, where the proteins (flour, caseinates, whey, and egg) build structure and the fat and sugar (oils, emulsifiers, and sweeteners of many kinds) fight with that structure, in order to provide moisture and tenderness." (Steve Ettlinger, author of Twinkie, Deconstructed, in which he reveals that a Hostess Twinkie comprises 39 ingredients)

"Deconstructing the Twinkie is like trying to deconstruct the universe. Some people look at the sky and think it's beautiful; others try to count the stars." (Interstate Bakeries Corporation, maker of Twinkies, in a 2007 statement)